Where Jacob & Co Craftsmanship Defines Every Square Foot of Noida Living
3 & 4 BHK · Price on Request
Smartworld Jacob & Co Residences marks the first collaboration between Smartworld Developers and Jacob & Co — the New York-founded luxury house known globally for its Astronomia tourbillons, Billionaire watches, and bespoke high-jewellery — brought to a residential address on the Noida Expressway in Sector 98. The project translates Jacob & Co's signature design language — bold geometry, precious material finishes, and obsessive mechanical precision — into a collection of 3 and 4 BHK residences on a 6-acre land parcel acquired by Smartworld for Rs 414 crore. This is the developer's inaugural project in Noida, and it arrives with the same financial discipline that has characterised the company since its founding in 2021 by Pankaj Bansal: zero debt, over Rs 24,000 crore in cumulative sales across 12 NCR projects, and a construction commitment exceeding Rs 5,000 crore.
Living here means inhabiting a residence where the facades, lobby, and interior finishes carry an architectural narrative rather than a decorator's afterthought. Floor-to-ceiling glass facades frame panoramic views of the golf course greens and, from upper floors, the distant shimmer of the Yamuna River. Private terraces, sky gardens, and cantilevered balconies extend the interior outward, dissolving the boundary between curated living space and open sky. Vastu-compliant layouts ensure every home is oriented for natural light, cross-ventilation, and calm — qualities that Jacob & Co's artisans and Smartworld's design team have treated as structural requirements rather than optional attributes.
The design philosophy here draws directly from Jacob & Co's couture sensibility: the same attention to material sourcing, surface treatment, and dimensional exactness that governs a 47mm Astronomia movement governs the specification of Italian marble, designer lighting, and high-end sanitary fittings in each residence. Smart home automation governs climate, lighting, and security through a single interface, matching the technological sophistication expected of a globally branded address. Rainwater harvesting, solar systems, and energy-efficient building management reinforce the project's environmental commitments without compromising the material quality visible to residents every day.
Sector 98 is at an inflection point. The Noida International Airport at Jewar received its Phase I inauguration in March 2026, transforming the southern NCR corridor from a promise into a measurable reality. The Noida–Greater Noida Expressway provides direct southward access to Jewar and northward access to the DND Flyway and South Delhi within roughly 12 minutes. Smartworld's track record on similarly ambitious branded projects — Trump Residences Gurgaon in Sector 69, sold out within hours of launch in 2025 — demonstrates that the market for globally co-branded residences in NCR is deep and moves quickly. At Sector 98, the golf course adjacency, Yamuna views, and expressway frontage combine to create a location argument that is difficult to replicate elsewhere in Noida.
Smartworld Jacob & Co Residences invites those who regard a home as both a personal statement and a long-term asset to explore this address. Contact our team to schedule a private preview and receive the current inventory briefing.
| Configuration | Size | Starting Price |
|---|---|---|
| 3 BHK Spacious 3-bedroom residence with Jacob & Co curated interiors | On request | |
| 4 BHK Expansive 4-bedroom home with private terrace and panoramic views | On request |
Detailed master plan and unit-wise floor plans available on request.
Plot H-07, Sector 98, Noida Expressway, Noida – 201303 · Sector 98 · Noida
Sector 98 sits directly on the Noida–Greater Noida Expressway, one of NCR's most strategically positioned corridors. The sector is flanked by the 80-acre Noida Golf Course to the east and the Yamuna riverfront to the west, giving it an environmental character distinct from denser urban sectors. Okhla Bird Sanctuary Metro Station on the Magenta Line and Botanical Garden Metro Station on the Blue Line both lie within a short drive, anchoring the address to Delhi's rapid-transit grid. MNCs including HCL, Samsung, Adobe, and Paytm operate in adjacent sectors, drawing a steady population of senior professionals who seek homes at this calibre.
The specific address — Plot H-07 on the Noida Expressway with direct frontage — places the project at the heart of Smartworld's emerging mixed-use ecosystem in Sector 98, which also includes the Smartworld Le Courtyard high-street retail destination. Schools such as Lotus Valley, Mayoor School, and Gyan Shree School are minutes away, while Yatharth Hospital in Sector 110 and Jaypee Hospital in Sector 128 provide specialist healthcare within a short drive. The Noida International Airport at Jewar, approximately 40 km south, adds a long-range infrastructure argument for buyers who travel internationally with regularity.
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Phase I of the Noida International Airport at Jewar was inaugurated by Prime Minister Narendra Modi in March 2026, placing a full-service international gateway approximately 40 km from Sector 98 and directly enhancing the corridor's long-term value.
The Aqua Line metro corridor linking Noida to Greater Noida continues to see ridership growth; proposed extensions and station upgrades in southern sectors will progressively reduce travel time from Sector 98 to key commercial nodes.
The Okhla Bird Sanctuary station on the Magenta Line, the nearest elevated metro stop to Sector 98, connects residents to Janakpuri West and the rest of Delhi Metro's integrated network without a road commute.
The FNG Expressway, once fully operationalised, will create a seamless eastern peripheral route connecting Faridabad, Noida Sector 98, and Ghaziabad, significantly reducing inter-city travel time for residents and commercial tenants.
The state-backed Noida Film City expansion project near Sector 21 is expected to catalyse hospitality, retail, and premium residential demand across Noida's expressway corridor, adding an additional employment and lifestyle anchor close to Sector 98.
Smartworld Jacob & Co Residences is the first collaboration between Jacob & Co — the New York luxury house known for its Astronomia watches and bespoke jewellery — and any developer in Noida, bringing a globally recognised design identity to the Sector 98 expressway address.
The project occupies a 6-acre site directly on the Noida Expressway, adjacent to the 80-acre Noida Golf Course. This combination of scale, frontage, and green views is rare in a city where prime expressway plots are tightly held by the Noida Authority.
Smartworld's Trump Residences in Gurgaon Sector 69, launched in 2025, sold out within hours. Jacob & Co Residences is the developer's second globally co-branded project and its first in Noida, carried by the same financial and execution model that generated over Rs 24,000 crore in sales since 2021.
Phase I of Jewar Airport was inaugurated in March 2026, roughly 40 km from Sector 98. For residents who travel internationally, and for investors tracking long-haul capital appreciation in NCR's southern expressway corridor, the airport's operational status changes the demand calculus materially.
The Smartworld Le Courtyard high-street retail destination shares the Sector 98 campus, offering international fashion, fine dining, and lifestyle brands within walking distance of the residences. This integration of curated retail and ultra-luxury living within one developer's master plan is a structural differentiator.
Founded in 2021 and operating with a zero-debt balance sheet, Smartworld has completed and delivered projects across Golf Course Extension Road and Dwarka Expressway in Gurugram before expanding to Noida. A construction commitment of over Rs 5,000 crore backs the delivery of this project.
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