Smartworld Sector 98 - Branded Living and High-Street Retail on Noida Expressway
3 & 4 BHK, Shops · Price on Request
Smartworld Sector 98 Noida Expressway Mixed-Use is the developer's first project in Noida, bringing together branded residences, serviced apartments and high-street retail on a single expressway-facing parcel. The development marks a collaboration between Smartworld Developers and the Lebanese couture house Elie Saab, introducing branded residences under that name to the Indian market for the first time. It is planned across roughly 6 acres in Sector 98, directly on the Noida-Greater Noida Expressway.
The residential towers are designed around low density, with only three apartments planned per floor across the development's towers, an approach aimed at privacy and space rather than unit count. Homes are conceived as 3 and 4 BHK layouts, with the wider mixed-use format built to let residents step down into curated retail, cafés and lifestyle stores without leaving the address. The intent is a self-contained expressway address where living, leisure and retail share the same footprint.
Design language draws on Elie Saab's couture sensibility, translated into architecture, interiors and shared spaces rather than treated as a surface-level branding exercise. A clubhouse spanning roughly 50,000 square feet anchors the lifestyle component, supported by concierge and hospitality-style services more commonly associated with serviced residences. The retail portion, marketed under the Le Courtyard name, is planned with ground and upper-level shopfronts intended for boutique, F&B and lifestyle formats.
Smartworld enters Noida at a point when the Expressway corridor, sectors 94 through 142, is absorbing significant Grade-A office and residential supply, backed by upcoming infrastructure such as the Jewar airport link and the Delhi-Meerut RRTS. The developer's own trajectory, from its 2021 founding in Gurugram to a reported INR 24,000 crore in cumulative sales within five years, informs the scale of ambition behind this Noida entry. Sector 98's combination of expressway frontage and metro proximity gives the project a location rationale independent of the brand tie-up itself.
For those tracking Smartworld's expansion beyond Gurugram, Sector 98 represents the developer's first stated move into Noida's mixed-use landscape, pairing branded residential product with a retail format built for everyday footfall.
| Configuration | Size | Starting Price |
|---|---|---|
| 3 BHK Branded 3 BHK residence with large balconies and expressway-facing layouts | 2800–3200 sq.ft. | On request |
| 4 BHK Expansive 4 BHK branded residence with utility and additional living space | 3900–4000 sq.ft. | On request |
| High-Street Retail Shop Ground and upper-level shopfronts within the Le Courtyard retail component | On request |
Detailed master plan and unit-wise floor plans available on request.
Sector 98, Noida-Greater Noida Expressway, Noida, Uttar Pradesh 201304 · Noida
Sector 98 sits directly on the Noida-Greater Noida Expressway, the 24.5-kilometre corridor that runs from Mahamaya Flyover to Pari Chowk and has become one of NCR's busiest addresses for IT parks, retail and residential development. The stretch around Sector 98 is ringed by established IT and ITeS campuses, and the locality benefits from Delhi Metro access via the Botanical Garden and Okhla Bird Sanctuary stations. Wide carriageways, organised sector planning and expressway-facing plots have made this belt a preferred choice for both end-users and commercial occupiers.
For a mixed-use address, Sector 98 offers a rare combination of expressway visibility and everyday connectivity, with Amity University, Noida Golf Course, the World Trade Tower and hospitals including Fortis and Jaypee within easy reach. The upcoming Noida International Airport at Jewar, linked via the Yamuna Expressway, and the planned Delhi-Meerut RRTS corridor add further long-term weight to the address. Positioned within this corridor, Smartworld's development draws on the sector's dual identity as both a residential catchment and a growing commercial hub.
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With Phase 1 operational and linked via the Yamuna Expressway, the upcoming airport strengthens long-term connectivity for the entire Noida Expressway corridor, including Sector 98.
The regional rapid transit line, once fully functional, is expected to improve high-speed connectivity between Noida Expressway sectors and the wider Delhi-NCR region.
Botanical Garden and Okhla Bird Sanctuary metro stations give Sector 98 residents direct rail access into central Noida and onward Delhi Metro connections.
Ongoing widening and flyover works along the expressway, including at Mahamaya Chowk, are aimed at easing commute times for the growing residential and office population along this corridor.
Sectors 94 through 142 are seeing continued Grade-A office and IT park development, reinforcing daytime footfall and long-term commercial demand around Sector 98.
The project introduces India's first residences developed in collaboration with the couture house Elie Saab, extending the brand's design language into architecture and interiors rather than treating it as a naming exercise alone.
With 203 units spread across three towers and only three apartments planned per floor, the development is structured for privacy and space rather than maximising unit count on a compact 6-acre parcel.
Sitting directly on the Noida-Greater Noida Expressway, the address offers high visibility for its retail component and quick access to Delhi, Greater Noida, Ghaziabad and Gurugram for residents.
The combination of branded residences, serviced apartments and the Le Courtyard high-street retail component is designed to function as a self-contained ecosystem, with built-in daily footfall for the commercial spaces.
A clubhouse spanning approximately 50,000 square feet anchors the lifestyle offering, supporting recreation, wellness and community amenities at a scale uncommon among expressway developments of this size.
The project carries a Uttar Pradesh RERA registration, UPRERAPRJ300532/12/2025, giving buyers a documented regulatory reference point for the development timeline.
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