Gurugram-based Smartworld Developers made its formal entry into Noida in December 2025, acquiring a 6-acre land parcel in Sector 98 through an auction, with the bid placed at ₹414 crore. The move marked a deliberate expansion beyond the developer's established base on Golf Course Extension Road and Dwarka Expressway in Gurugram. The company plans a mixed-use development comprising premium branded residences, high-street retail, and serviced homes, with a total development cost of ₹2,000 crore and a gross sale value projected at over ₹3,000 crore.
Smartworld arrived in Noida from a position of financial strength, having recorded ₹6,400 crore in sales for FY2024–25 — a 60% year-on-year increase — while remaining debt-free. That trajectory made the Noida move logical rather than opportunistic. Over the preceding four years, the company had built a track record in Gurugram through developments including Smartworld Sky Arc in Sector 69 and Smartworld The Edition in Sector 66. Its Gurugram portfolio also includes Smartworld Orchard, Smartworld Gems, and Smartworld One DXP on Dwarka Expressway.
The developer's appetite for branded collaborations was clearly demonstrated when Trump Residences Gurgaon — a joint project with Tribeca Developers — sold out completely within hours of its launch. Priced between ₹8 crore and ₹15 crore per unit, all 298 homes were absorbed on the day of launch. That outcome established Smartworld as a developer capable of executing, and selling, at the ultra-luxury end of the NCR market.
Smartworld and Elie Saab have joined forces to craft what the developer describes as a first-of-its-kind living experience in India. The project is the first fashion-inspired branded residence in Noida. Elie Saab, founded in Lebanon in 1982, is one of the world's leading Haute Couture lifestyle brands and one of the first international members of France's prestigious Chambre Syndicale, with flagship boutiques in Paris, London, Milan, Dubai, and Beirut.
Spread across 6.5 acres, the development comprises 4 towers and 496 planned residences, designed to deliver a low-density living experience. Each tower features contemporary architecture with only 4 residences per floor, ensuring exclusivity and serenity. The project carries RERA registration number UPRERAPRJ300532/12/2025 under the Uttar Pradesh Real Estate Regulatory Authority.
The development includes 3 and 4 BHK branded residences, ultra-luxury 1 and 2 BHK service apartments, the SmartWorld Le Courtyard commercial concept, and SmartWorld Suites by Elie Saab featuring hotel-style living. The 3 BHK apartments cover approximately 3,000 sq ft priced around ₹9.30 crore, while the 4 BHK units extend to 4,000 sq ft with prices reaching ₹12.40 crore.
Shared spaces and residence interiors feature bespoke furniture and décor from the Elie Saab Maison collection, crafted in Italy with fine textures and a sophisticated palette of neutral tones. The development features a 30,000–50,000 sq ft clubhouse, a rooftop temperature-controlled infinity pool, Turkish hammams, and personalised fitness studios. Sustainability and smart living are integrated through rainwater harvesting, EV charging, and home automation systems.
The site offers views of a scenic golf course on one side and the Yamuna River on the other. Strategically located along the Noida–Greater Noida Expressway, the project enjoys seamless connectivity to South Delhi, the Noida Golf Course, Amity University, and major IT hubs. The DND Flyway and the upcoming Jewar International Airport further support connectivity, while key destinations such as DLF Mall of India and Sector 18 Market are accessible within a short drive.
| Detail | Specification |
|---|---|
| Location | Sector 98, Noida (Noida–Greater Noida Expressway) |
| Site Area | 6.5 acres |
| Towers / Units | 4 towers, 496 residences |
| Configurations | 1 BHK service apartments, 2 BHK, 3 BHK, 4 BHK residences; Elie Saab Suites |
| Price Range | ₹1.99 Cr – ₹12.40 Cr |
| Density | 3–4 apartments per floor |
| RERA | UPRERAPRJ300532/12/2025 (UP RERA) |
| Possession (RERA) | November 2032 |
| Mixed-Use Components | High-street retail, SmartWorld Le Courtyard commercial |
Residential property prices in Noida increased by approximately 92% between Q1 2020 and Q1 2025, while Greater Noida recorded nearly 98% growth, outperforming the broader National Capital Region average. Average residential prices in Noida moved from ₹4,795 per sq ft to nearly ₹9,200 per sq ft over that period, per Anarock data. This is not price inflation driven by speculation — the Noida–Greater Noida Expressway corridor now accounts for around 40% of NCR's Grade-A office leasing since 2022, underpinning residential demand from working professionals.
Sector 98 in particular is among the areas witnessing strong demand for low-density, amenity-rich premium developments with global design collaborations. The luxury segment along this corridor has remained resilient even during phases when mid-income housing experienced volatility. For Smartworld, Sector 98 offers a combination that proved successful in Gurugram: expressway frontage, a golf course address, institutional-quality social infrastructure, and a buyer profile shifting toward HNIs and NRIs.
The luxury homebuyer profile in Noida–Greater Noida today spans entrepreneurs, HNIs, startup founders, senior corporate professionals, and established business families who are increasingly treating the region as a serious premium residential destination. Noida remains more affordable than Delhi and Gurugram, which continues to attract professionals and families upgrading from other parts of the NCR.
Infrastructure completions are adding to the long-term case. The Noida International Airport at Jewar is expected to significantly enhance connectivity and accelerate development along the Yamuna Expressway corridor. Market estimates indicate that property values along this stretch could see a further 20–30% upside as airport-driven activity builds. Sector 98 sits on the Noida–Greater Noida Expressway, placing it at the intersection of the established commercial spine and the emerging Jewar growth corridor.
Smartworld's entry into Noida with the Elie Saab name is consistent with a deliberate pattern the company has pursued across NCR. In Gurugram, it brought the Trump brand to Sector 69 in a collaboration with Tribeca Developers. Smartworld and Tribeca sold all 298 units in Trump Residences Gurgaon on launch day, clocking ₹3,250 crore in sales. In Noida, the same logic applies: pair a credible developer with a globally recognised brand to create an asset category that has no direct local comparable.
The collaboration with Elie Saab introduces India's first Elie Saab-branded residences alongside premium commercial spaces. The fashion house's design philosophy translates into architecture through imported finishes, Elie Saab Maison furniture, couture-inspired spatial proportioning, and a muted neutral palette that distinguishes the product from the granite-and-marble aesthetic that has defined NCR luxury for two decades. Unlike markets where global branding was used to create luxury perception first, Noida's luxury credibility has been built through execution — a few early projects proved that genuinely premium homes could be delivered, changing buyer perception far more effectively than advertising. Smartworld is entering that market at the point where trust is already established and the appetite for the next tier of product is visible.
Smartworld Developers is one of India's fastest-growing real estate brands, operating across Gurugram and Noida. It has established a strong presence in Gurugram, particularly along the high-potential Golf Course Road Extension. Its landmark projects include Smartworld Orchard, Smartworld Gems, Smartworld The Edition, Smartworld Sky Arc, and Trump Residences Gurgaon. The company has also expanded along the Dwarka Expressway with Smartworld One DXP, an uber-luxury residential project.
On the Trump Residences Gurgaon project, Smartworld oversees development, construction, and customer service — reflecting the operational role it intends to play on its own branded projects as well. That model — developer as constructor and delivery manager, with brand partnerships managing design standards — is what Smartworld brings to Sector 98. The Noida project represents the company's first foray into UP-regulated real estate and its first mixed-use development combining branded residences with high-street retail and serviced apartments under a single land parcel.
