SMARTWORLD JACOB & CO RESIDENCES — New Project Coming Up in Sector 98, Noida
Smartworld Jacob & Co Residences: Mixed-Use Branded Development in Sector 98
Smartworld Jacob & Co Residences, officially registered as Smartworld ES, is a mixed-use development spanning 6 acres in Sector 98 along the Noida–Greater Noida Expressway. The project marks Smartworld Developers' first major entry into Noida, with a planned investment of approximately Rs 2,000 crore.
The 6-acre land parcel was acquired via competitive government auction in December 2025 for Rs 414 crore. The upcoming development will be a comprehensive mixed-use project, designed to include premium branded residences, vibrant high-street retail spaces, and modern serviced homes.
The Jacob & Co Partnership
The Jacob & Co Residences component marks a first-of-its-kind collaboration between Smartworld Developers and globally renowned luxury watch and jewelry brand Jacob & Co. Positioned along the prestigious Noida-Greater Noida Expressway, this project introduces an unprecedented lifestyle of global luxury, bespoke design, and branded elegance to the Indian real estate landscape.
The signature homes are expected to include 3 BHK, 4 BHK, and 5 BHK ultra-luxury residences, penthouses, and duplex sky homes. The residences are designed to offer panoramic views of the city and Yamuna River, complemented by floor-to-ceiling glass façades, Italian marble flooring, state-of-the-art automation systems, and lavish walk-in wardrobes.
Location and Connectivity
Sector 97/98, Noida, already a well-connected and rapidly developing micro-market, offers seamless connectivity to Delhi, Greater Noida, and the upcoming Noida International Airport in Jewar. Delhi's DND Flyway is roughly 15–18 km away (20–25 minutes), and the Okhla Bird Sanctuary Metro Station on the Magenta Line is the nearest rapid transit point, approximately 4–5 km away (8–10 minutes by road).
Sector 98 is one of the major employment hubs of Noida and features Noida Authority Office, Paytm Office, PwC, and Axis India. The sector features various MNCs like HCL, Samsung, Adobe, and Indigo. Metro connectivity includes 2 metro stations — Botanical Garden on the Blue Line and Okhla Bird Sanctuary on the Magenta Line.
Developer Track Record
Smartworld Developers recorded sales bookings worth Rs 6,400 crore in the previous fiscal year, signifying remarkable 60% annual growth. Smartworld's portfolio includes some of the most successful projects in NCR such as Smartworld Orchard, Smartworld Gems, Smartworld One DXP, Smartworld 113, Smartworld Sector 66, and the highly awaited Smartworld Sector 96 Noida. The company remains debt-free and financially robust, with healthy cash flows fuelling aggressive expansion.
This marks Smartworld's strategic expansion beyond its established Gurugram base into key NCR micro-markets. The developer has historically focused on innovation-driven design, sustainable practices, and transparent customer engagement across its portfolio.
Investment Scale and Timeline
The total investment planned for this ambitious project is approximately Rs 2,000 crore, with anticipated revenue exceeding Rs 3,000 crore from this development. Expected possession is set for October 2030.
The project follows a transparent 25:25:25:25 payment structure, with each instalment linked to specific construction milestones, offering clarity and predictability across the construction lifecycle.
Broader Sector 98 Context
Sector 98 has emerged as a premium real estate destination beyond this single project. The Noida Expressway corridor has witnessed consistent growth driven by corporate expansions, IT parks, educational institutions, and improved connectivity. Healthcare facilities include Jaypee Hospital, Fortis Noida, and Kailash Hospital; surrounding retail centres include DLF Mall of India, Logix City Centre, and Great India Place.