Smartworld sees festive enquiries climbing before its Golf Course Extension Road launch
Festive season expected to lift enquiries for Smartworld
Smartworld Developers expects enquiries for its homes to gain momentum around an upcoming launch on Golf Course Extension Road in Gurugram, timed around Diwali. The outlook came from Ashish Jerath, President of Sales and Marketing at the company, in a Dussehra 2026 feature on the housing market published on 20 October 2026.
The company anticipates a positive festive season, with sales broadly in line with last year's performance. Jerath said Smartworld is seeing steady interest from end-users in homes priced up to Rs 3 crore, alongside demand for properties in the Rs 10 crore-and-above category. Earlier in September, he had said the festive season could strengthen demand in the premium bracket of Rs 1.5 crore to Rs 3 crore and in the luxury segment from Rs 10 crore upward.
What the festive season means for buyers
The same feature gathered views from other industry leaders on what drives buying decisions at this time of year. Pradeep Aggarwal, Founder and Chairman of Signature Global (India) Ltd, said the belief that purchases made during Dussehra bring prosperity continues to shape major financial decisions, including buying a home, and that the festival often gives buyers the final push. Sidharth Chowdhry, Managing Director of Dalcore, said homebuyers are increasingly judging properties on location, design, construction quality and the lifestyle they offer.
The feature also argued that developer credibility, construction quality and timely delivery remain decisive in converting enquiries into sales. For Smartworld, the Diwali launch therefore sits at the intersection of two buyer segments and a market where location and build quality carry significant weight.
- Homes priced up to Rs 3 crore, where end-user interest is steady
- Premium homes in the Rs 1.5 crore to Rs 3 crore range
- Luxury residences at Rs 10 crore and above
- Launch location: Golf Course Extension Road, Gurugram
The Golf Course Extension Road corridor
Golf Course Extension Road, often called GCER, is a six-lane corridor that connects to NH-48, giving access to the commercial employment centres of Gurugram. Its northern end links toward Golf Course Road and established parts of the city, while its southern side connects toward Sohna Road and the Southern Peripheral Road.
The corridor has become one of the focal points of Gurugram's high-end residential market. Market data indicate the city recorded sales of homes priced at Rs 10 crore and above worth Rs 241.2 billion in 2025, overtaking Mumbai in transaction value for high-end homes. A concentrated luxury housing pipeline worth around Rs 350 billion is also being prepared across the Golf Course Extension Road corridor. In the city, Emaar India has reported a strong response to its own projects, suggesting that demand for premium homes is broad-based.
About Smartworld Developers
Smartworld currently develops in Gurugram and Noida, with projects on Golf Course Extension Road, Dwarka Expressway, Sohna Road, Sector 89 in Gurugram, Gurgaon International City at Manesar, and Sector 98 in Noida. In September 2026, the company raised Rs 800 crore from Kotak Realty Fund for two Gurugram housing projects in Sector 69, Smartworld Sky Arc and Trump Residences, and expects Rs 8,200 crore in sales from them.
The company also announced an investment of around Rs 2,000 crore to build a Noida project, with estimated revenue exceeding Rs 3,000 crore. Jerath has been President of Sales and Marketing at Smartworld since February 2021, and previously held senior sales and customer experience roles at Tribeca Developers.
What comes next
The Golf Course Extension Road launch is set for the Diwali period, which follows the festive stretch that opens with Dussehra. Further specifics on the launch are expected to be shared as the festival approaches.
Smartworld has other projects on the same corridor for buyers tracking the area. Smartworld Wellness 67 in Sector 67A offers 2 and 3 BHK luxury apartments from Rs 2.4 crore, with sizes of 1,350 to 1,750 sq ft, across a planned development of three towers with four flats per floor. The Edition in Sector 66 and Orchard in Sector 61 are also on Golf Course Extension Road, giving the company a presence across several sectors of the corridor.