Sector 96 marks Smartworld Developers' move into the Noida-Greater Noida Expressway corridor with a residential high-rise, following the company's earlier entry into the city's Sector 98 with a branded residence. Founded in 2021 by Pankaj Bansal, the company has reported cumulative sales of over INR 24,000 crore within five years of operation, placing it among the fastest-growing real estate brands in NCR. The company's growth has been accompanied by a zero-debt balance sheet and a construction commitment of over INR 5,000 crore, reflecting an approach that balances expansion with financial discipline. During this period, the company launched 12 projects across Gurugram and Noida, spanning low-rise communities, high-rise developments, luxury residences, branded residential offerings and high-street retail. The company runs its operations from Smartworld Developers Pvt. Ltd, 14th Floor, Tower 2, M3M International Financial Center, Sector 66, Gurugram - 122002, Haryana, India.
The Sector 96 development sits on 6.8 Acres Rectangle Land, a 45 Story High Rise with only 254 Units, positioning it as a comparatively low-density tower for the scale of the plot. Configurations span a pre-launch housing project offering modern apartments with classy facilities across 2, 3 and 4 BHK layouts, with homes offered with prices starting at 3.50 crore. Strategically located along the Noida-Greater Noida Expressway, this premium development by Smartworld Developers offers an ideal balance of urban connectivity and tranquil living. The project is currently at pre-launch stage, with the RERA registration process underway rather than concluded.
Smartworld's earliest projects established the brand in Gurugram before it turned toward Noida. Its early projects, including Smartworld Orchard and Smartworld Gems, were built around low-rise independent floors with amenities and services more commonly associated with larger residential communities. It later expanded into high-rise housing through Smartworld One DXP on Dwarka Expressway and added premium and luxury projects such as Smartworld The Edition and Smartworld Sky Arc in Gurugram. The company's move into branded residences has accelerated this expansion: in 2025, the company launched Trump Residences Gurgaon in Sector 69, followed by a partnership with ELIE SAAB for a residential project in Noida in 2026. That Noida branded project, Smartworld Residences by ELIE SAAB, sits nearby in Sector 98 on the same expressway frontage, giving Smartworld two live addresses along this stretch of Noida within a short span. Its early scale-up was tracked closely on the ground too: in a span of 2 years the company has risen to be a leading brand in Delhi NCR and is looking forward to taking its footprint pan India.
Sector 96's value case for a developer entering with a high-rise product rests heavily on the road and transit network it sits on. Sector 96 Noida lies in the close vicinity of Noida-Greater Noida Expressway thereby providing it with better connectivity avenues. The nearest metro station to Sector 96, Noida is Golf course metro station which is 2.5 km away. Other transit points are Botanical garden metro station and Okhla bird sanctuary metro station. For commutes toward the capital, quick access to the expressway puts residents just 8 minutes from the nearest Metro station at Botanical Gardens, and 15 minutes from South Delhi via the DND Expressway. Longer-range connectivity is also improving: the upcoming Jewar International Airport, one of the largest aviation projects in India, further enhances the area's connectivity, making Sector 96 an attractive location for frequent travelers and investors looking for long-term appreciation.
The sector already carries the everyday infrastructure a high-rise residential buyer looks for. Nearby you will also find exclusive schools such as Amity, Lotus Valley and Pathways. Along with multiple leading schools you will also find the Great India Place mall and Sector 18 market nearby, and in case of emergencies, Max Hospital in Noida's Sector 19 is only 10 minutes away. For daily healthcare needs closer at hand, Ojjus Hospital, M B Lal Memorial Clinic and Child Care and Dental Health Centre are among the healthcare centres serving the area. On the commercial side of the expressway belt, planned upgrades add to the corridor's momentum: connectivity via metro stations, wide road networks, and proposed infrastructural upgrades such as the Film City and Data Center Park amplify the commercial potential of this development.
Sector 96 sits within a part of the Noida Expressway belt where average transaction values have already moved into the premium range. Market data for the locality places the average sale price around ₹14,150 per square foot for the wider micro-market, giving a benchmark against which Smartworld's starting price for its 2, 3 and 4 BHK configurations can be read. Demand for this corridor is tied closely to infrastructure delivery: Noida, already one of India's fastest-growing cities, is experiencing a significant boom in real estate owing to infrastructural developments, such as the metro expansion, expressway connectivity, and the proposed film city and data center projects nearby. For a buyer evaluating Smartworld specifically, the combination of an established NCR track record, a live sister project in neighbouring Sector 98, and expressway frontage in Sector 96 forms the core of the pitch rather than the amenity list alone.
