M3M India and Smartworld Developers Partner with Elie Saab for Signature Branded Residences in Gurugram and Noida
Fashion House Enters Indian Residential Market
M3M India and Smartworld Developers announced a partnership with Elie Saab to create Signature Residences by Elie Saab in Gurugram and Noida, marking Elie Saab's first branded residential developments in India. The announcement was made in January 2026, signalling a strategic shift in how global luxury design is being applied to residential architecture in India.
The two distinct yet complementary developments translate the brand's design philosophy into refined residential experiences set within Sector 111, SCDA (Smart City Delhi Airport), Gurugram, and Sector 98, Noida—two of the NCR's most strategic and prestigious locations.
Gurugram Development: The Billionaire's Block
In Gurugram, the project is set within The Billionaire's Block, a specially curated enclave within SCDA spanning 170 acres and designed to offer a rare combination of privacy, distinction and global luxury pedigree. The Signature Residences by Elie Saab will comprise 300 exclusive residences, comprising 4-bedroom residences with expansive layouts. The 4-bedroom residences range from 4,200 square feet to 4,650 square feet.
Each residence is conceived to maximise light, space, and comfort, featuring waterfront views, generous floor-to-ceiling heights, wrap-around decks and private Jacuzzis integrated within outdoor living spaces. The starting price for Signature Residences by Elie Saab in Gurugram is Rs 15 crore.
Noida Development: Golf Course Proximity and Connectivity
Strategically located in Sector 98, Noida, the development enjoys rare uninterrupted golf course views alongside strong connectivity to South Delhi, Central Noida, and key commercial hubs across the NCR. The location offers seamless access to Delhi, Indira Gandhi International Airport, and the upcoming Jewar International Airport, while remaining in close proximity to major business districts, educational institutions, healthcare facilities, and lifestyle destinations.
The Noida development features a varied mix of residential amenities, including 200 three and four-bedroom residences and 480 one and two-bedroom apartments, approximately 2,850 to 3,810 square feet. Pricing ranges between Rs 9 crore and Rs 1.2 crore for Noida branded residences.
Design Collaboration: Italian Craftsmanship and Couture Precision
Interiors and shared spaces feature bespoke furniture and décor pieces from the Elie Saab Maison collection, designed in creative collaboration between Elie Saab and Carlo Colombo, developed under license by Corporate Brand – A++ Group, and crafted in Italy, ensuring exceptional quality and timeless elegance. All the common areas are fully furnished by Elie Saab.
The Elie Saab design team has been closely involved in shaping the overall design direction of the residences. Their role goes well beyond brand association—they work with the project's architects and design consultants to ensure that the interiors, finishes and detailing reflect the aesthetic identity associated with the brand.
Developer Perspective and Market Context
Pankaj Bansal, Promoter of M3M India and Founder of Smartworld Developers, said: "Our collaboration with Elie Saab represents an important step in our vision to create residential developments defined by design integrity, quality, and long-term relevance. Through Elie Saab, we aim to deliver thoughtfully designed living environments that reflect global standards while addressing the evolving expectations of India's premium homebuyers, in line with the Prime Minister's vision of bringing the best of global expertise to the local market."
Both M3M India and Smartworld Developers recognised that the Indian luxury housing market is evolving and buyers are increasingly drawn to developments that reflect global design standards and a strong architectural identity. Smartworld Developers achieved sales bookings worth Rs 6,400 crore in the last fiscal year, showcasing a 60% annual growth, and has delivered around 6.5 million sq ft to date, with an additional 20 million sq ft currently under construction.
International Brand Strategy
Elie Saab Jr., Vice Chairman & CEO, ELIE SAAB Group, stated: "India's economic growth, expanding global outlook, and evolving luxury landscape make it a highly strategic market for the continued development of the ELIE SAAB brand." The partnership signals a broader trend of global fashion and lifestyle houses entering residential real estate as a natural extension of brand identity and customer engagement.
Amenities and Completion
A carefully chosen range of lifestyle amenities is available at both developments, including fitness centres, swimming pools, resident lounges, concierge services, wellness spas, and kid-friendly play areas. The spaces are slated for completion in 2030.