Gurugram-based Smartworld Developers acquired a 6-acre land parcel in Sector 98, Noida through an auction in December 2025, marking its formal entry into the city's market. The move is significant because Smartworld had, in the four years since its incorporation, built its entire track record in Gurugram — and Sector 98 represents its first address east of Delhi. Ashish Jerath, President of Sales and Marketing at Smartworld Developers, described the entry as "a significant milestone" for the company, citing Noida's rapidly evolving infrastructure and its growing importance as a key real estate hub.
Incepted in 2021, Smartworld Developers is backed by financially robust founders and positions itself around advanced construction technology, digital-first operations, and a stated commitment to delivery schedules. The company generated revenue of ₹1,590 crore for the financial year ending March 2025, reflecting the rapid scaling of its Gurugram portfolio. Motilal Oswal Private Equity is among its institutional investors. Before arriving in Noida, Smartworld had delivered or was actively constructing projects across Gurugram sectors 61, 66, 89, and 113 — ranging from independent floors at Smartworld Gems in Sector 89 to the large-scale Smartworld One DXP on Dwarka Expressway in Sector 113.
The Sector 98 development introduces India's first Elie Saab-branded residences, through an exclusive collaboration between Smartworld Developers and the globally recognised Lebanese fashion designer. The partnership translates couture principles into architecture, interiors, and spatial planning, with every residence crafted with high-end finishes, refined detailing, and intelligently planned layouts that emphasise space, privacy, and understated elegance.
The project carries a total development cost of ₹2,000 crore, with gross sale value projected at over ₹3,000 crore. The development is intentionally low-density, comprising only 203 residences across three towers, with just three apartments per floor, ensuring exclusivity and quiet luxury. Spread over 6.8 acres, the towers rise to G+45 floors, offering 3 BHK and 4 BHK apartments along with luxurious duplexes. Configurations begin at 3,000 sq ft for 3 BHK units and at 3,600 sq ft for 4 BHK units, with each designed around low density, privacy, and generous living spaces.
Smartworld Residences by Elie Saab and the accompanying Smartworld Suites by Elie Saab are positioned in the ₹8 crore and above segment, reflecting their status as branded uber-luxury residences. Expected possession is planned for October 2030. The project carries RERA registration number UPRERAPRJ300532/12/2025.
The development combines branded residences and serviced suites, adding flexibility for end-users as well as investors seeking managed-living options. Designer associations in luxury real estate have historically shown stronger long-term value creation, making this a differentiated proposition in Noida's high-end residential market. The collaboration — which also involves M3M India alongside Smartworld — signals a market that has become comfortable with premium positioning, something that would have seemed ambitious for Noida a decade ago.
Sector 98 sits directly on the Noida–Greater Noida Expressway and provides connectivity to two Delhi Metro stations — Okhla Bird Sanctuary and Botanical Garden — on the Aqua Line. The sector is also connected via the Mahamaya Flyover and the Yamuna Expressway. For residents of an ultra-luxury community, this translates to expressway-front visibility, multi-modal access to central Noida and Delhi, and a straightforward route south toward Greater Noida and the Yamuna corridor.
The Skymark One business centre in Sector 98 already hosts the offices of Paytm, Network-18, PwC, and Jubilant Food Works, among others. The broader vicinity features IT and ITeS campuses of HCL, Adobe, Samsung, Correnthum, and Logix Cyber Park. This employment density within a short drive is a direct driver of high-value residential demand — the target buyer for Smartworld Residences by Elie Saab is typically a senior professional or business owner who values proximity to these districts without living inside a commercial cluster.
Social infrastructure nearby includes Amity University, Shiv Nadar School, and Genesis Global School, while healthcare is served by Jaypee Hospital, Fortis Noida, and Yatharth Super Specialty. DLF Mall of India and The Great India Place are among the large retail destinations within reach.
According to Anarock data, average residential prices in Noida rose from ₹4,795 per sq ft in Q1 2020 to nearly ₹9,200 per sq ft by Q1 2025 — a 92% increase over five years. In 2026, property rates across Noida range from ₹7,950 to ₹14,500 per sq ft, with premium expressway-facing sectors commanding the upper end of that band.
The Noida–Greater Noida Expressway has emerged as a major commercial corridor, accounting for around 40% of NCR's Grade-A office leasing since 2022, which in turn strengthens residential demand along the route. Sector 98 is specifically identified among areas witnessing strong demand for low-density, amenity-rich premium developments with global design collaborations — a description that maps directly onto what Smartworld is delivering there.
The upcoming Noida International Airport in Jewar, Uttar Pradesh, is a cited driver of capital appreciation and rental yield potential for Sector 98. Experts project apartment price appreciation of approximately 22% along the broader Yamuna Expressway corridor over the next two years as the airport nears full operation. A 17.435 km extension of the Noida Metro Aqua Line is also approved, adding 11 new stations connecting Sector 51 to Knowledge Park V in Greater Noida, at a project cost of ₹2,991.60 crore. Once complete, this will extend the metro network deeper into the expressway corridor that Sector 98 anchors.
Smartworld's Gurugram projects offer context for what to expect in execution. Smartworld One DXP is an ultra-luxury residential development in Sector 113 on Dwarka Expressway, positioned at the Delhi–Gurugram border and offering 3.5 and 4.5 BHK residences. Smartworld Gems in Sector 89 is a delivered project, with approximately 1,000 families already in residence. These delivered and under-construction assets establish that the developer has moved from announcement to occupation within a few years of incorporation — a track record that a buyer in a long-dated product like Smartworld Residences by Elie Saab will want to understand.
Ashish Jerath has described Noida's current moment as the market's "inflection point," noting that its growth trajectory is distinctly end-user-driven, supported by robust infrastructure, improving economic opportunities, and rising lifestyle standards, and that the region is evolving beyond affordability into a premium real estate destination. The Sector 98 land acquisition — made through a competitive Noida Authority auction — reflects that conviction with capital, not just commentary.
