Founded in 2021 by Pankaj Bansal, Smartworld Developers has reported cumulative sales of over INR 24,000 crore within five years of operation, placing it among the fastest-growing real estate brands in NCR. During this period, the company launched 12 projects across Gurugram and Noida, spanning low-rise communities, high-rise developments, luxury residences, branded residential offerings and high-street retail. The company's growth has been accompanied by a zero-debt balance sheet and a construction commitment of over INR 5,000 crore, reflecting an approach that balances expansion with financial discipline. Smartworld's momentum remains strong, with Rs. 6,400 crore in sales for FY24-25, a remarkable 60% YoY growth.
Its early projects, including Smartworld Orchard and Smartworld Gems, were built around low-rise independent floors, before the company expanded into high-rise housing through Smartworld One DXP on Dwarka Expressway and added premium and luxury projects such as Smartworld The Edition and Smartworld Sky Arc in Gurugram. Its move into branded residences mirrors a wider trend in NCR's upper-end housing market: in 2025 the company launched Trump Residences Gurgaon in Sector 69, followed by a partnership with ELIE SAAB for a residential project in Noida in 2026. Trump Residences Gurgaon marked Smartworld's first international branded collaboration and was completely sold out within hours of its launch.
Gurugram-based Smartworld Developers is investing Rs 2,000 crore in its first Noida project, acquiring a 6-acre land parcel for Rs 414 crore. The company secured this land parcel in Sector 98, strategically located along the Noida Expressway, through an auction process for Rs 414 crore. Strategically located along the Noida–Greater Noida Expressway, the project enjoys a premium position in Noida's emerging branded corridor and offers seamless connectivity to South Delhi, the Noida Golf Course, Amity University, major IT hubs, and other commercial districts. Its proximity to the upcoming Jewar International Airport further enhances its appeal for both homebuyers and investors. President Ashish Jerath framed the move by pointing to Noida's rapidly evolving infrastructure and its growing importance as a key real estate hub, which offers immense potential.
Smartworld's Sector 98 land sits a short stretch up the same Noida-Greater Noida Expressway from Sector 94, a locality that has already established what the branded, high-value end of this corridor looks like. Strategically located at the entrance of Noida, Sector 94 lies along the Noida-Greater Noida Expressway and borders South Delhi. Supertech Supernova, a landmark mixed-use development in the sector featuring ultra-luxury residences, premium office spaces, high-street retail, and five-star hotels, is North India's tallest mixed-use project. Alongside it, M3M The Cullinan (branded as Trump Towers Noida) is an ultra-luxury residential offering with prices reaching ₹35,000–₹40,000 per sq.ft, and ATS Knightsbridge is a ready-to-move super luxury 4–6 BHK residence starting at ₹12 crore and above, with private lifts and panoramic views.
That cluster of branded and ultra-luxury addresses is the same buyer segment Smartworld is chasing with its own Sector 98 push — international branded collaborations, serviced residences, and high-street retail aimed at professionals, NRIs and business owners who already treat this expressway belt as Noida's premium address. Sector 94 is rapidly transforming into Noida's most elite address, driven by a strategic location, luxury-led development, and a strong infrastructure pipeline, giving Smartworld a proven demand base immediately adjacent to its own footprint.
Sector 94 offers access to Delhi via Kalindi Kunj, and the Okhla Bird Sanctuary Station on the Magenta Metro Line connects the sector, with the Magenta Line further linking it to IGI Airport and Janakpuri West, while the Blue Line is accessible via Botanical Garden Station, about 4km away. The sector lies in close proximity to the arterial routes of the Greater Noida Expressway, Yamuna Expressway, DND Flyway, Kalindi Kunj Road and NH-24. On the airport front, Noida International Airport at Jewar has moved from planning to reality, with Phase I inaugurated on March 28, 2026, and unveiled by Prime Minister Narendra Modi. Locally, the Noida Authority has approved construction of a 1.4 km elevated road connecting the Mahamaya Flyover with Yamuna Embankment Road in Sector 94, aimed at reducing traffic congestion on the Delhi-Noida Link Road.
Amity University is only 2km from the sector via Amity Road, and the area is further served by premium healthcare facilities such as Jaypee Hospital, Max Multi Speciality Centre, and Indraprastha Apollo Hospital, along with schools like Amity International School, Lotus Valley International School, and Shiv Nadar School. Shopping and entertainment options are abundant, with DLF Mall of India, The Great India Place, and Sector 18 Market providing retail, dining, and leisure options. Adding to the area's pull, the Noida Jungle Trail (Waste-to-Wonder), an 18.3-acre theme park featuring over 650 wildlife sculptures made from 400-plus tonnes of scrap metal, opened in December 2025 and has immediately turned Sector 94 into a weekend tourism hotspot for NCR.
Apartments in Sector 94 are available at an average price of around ₹22,700 per square foot. Sector 94 has recorded the highest price appreciation of any locality in Noida over the last three years, at 119.0%. M3M The Cullinan alone has posted healthy year-on-year price growth of 6.8%, while overall apartment prices in Sector 94 have risen around 8.4% year-on-year, and Supertech Supernova offers the highest annual rental yield in the locality. This pricing performance in an adjoining sector gives Smartworld's Sector 98 entry a visible, already-tested ceiling for what branded residences on this stretch of the expressway can command.
Smartworld's calculus in Noida mirrors what it built in Gurugram: enter a corridor where branded, high-value demand is already visible, then layer in international collaborations and serviced formats. Sector 94's mature ultra-luxury stock, expressway-metro-airport connectivity, and continuing infrastructure spend make it the reference point against which Smartworld's own Sector 98 project, and any future moves along this belt, will be measured by buyers evaluating the developer's Noida ambitions.
