Smartworld Developers is not a legacy Gurugram name in the way some 25-year-old builders are, but its pace of expansion has made Sector 69 one of its most visible addresses in the city. Smartworld Developers was established in the year 2021, founded by Pankaj Bansal and Aishwarya Bansal. Founded in 2021 by Pankaj Bansal, the company has reported cumulative sales of over INR 24,000 crore within five years of operation, placing it among the fastest-growing real estate brands in NCR. During this period, the company launched 12 projects across Gurugram and Noida, spanning low-rise communities, high-rise developments, luxury residences, branded residential offerings and high-street retail.
Its early projects, including Smartworld Orchard and Smartworld Gems, were built around low-rise independent floors with amenities and services more commonly associated with larger residential communities. It later expanded into high-rise housing through Smartworld One DXP on Dwarka Expressway and added premium and luxury projects such as Smartworld The Edition and Smartworld Sky Arc in Gurugram. Sector 69, on Gurugram's Southern Peripheral Road, is where this graduation from low-rise floors to high-rise luxury towers is most concentrated within a single micro-market.
Smartworld Marina Bay sits on Sector 69's SPR frontage, its design vocabulary drawn directly from Singapore's Marina Bay Sands. The project borrows ideas from one of the most ambitious developments in the world, Marina Bay Sands in Singapore, with its three linked skyscrapers and a sky garden atop one of the towers. The towers themselves rise 45 storeys with a glass facade. The development is spread over roughly 14 acres of land.
Within that footprint, a 2.5-acre Terrace Club is positioned as the project's centrepiece, built around a swimming pool, spa, gym and other recreational spaces. The clubhouse itself spans an estimated 125,000 square feet and is built out with more than 150 amenities. Residences are offered in 3.5 BHK and 4.5 BHK configurations along with penthouses, with unit sizes ranging from roughly 2,400 to 3,500 square feet. Security is structured across a five-tier system. Pricing for these apartments starts from around ₹3.5 crore. Delivery has been positioned on a five-year construction timeline from launch.
Marina Bay is not Smartworld's only address in this sector. In April 2025, the developer partnered with Tribeca Developers and The Trump Organization to launch a second Sector 69 project. Tribeca Developers and Smartworld Developers unveiled Trump Residences Gurgaon, marking the second Trump-branded residential project in the city. The collaboration comprises two 51-storey towers in which Smartworld oversees development, construction and customer service while Tribeca leads design, marketing, sales and quality control. All 298 units in the project sold out for ₹3,250 crore, reflecting strong demand for premium homes in the Delhi-NCR market. Trump Residences Gurugram sits off Southern Peripheral Road in Sector 69, close to business hubs, upcoming metro lines, schools and hospitals — the same corridor as Marina Bay.
Local market trackers have taken note of this concentration. In Sector 69, the upscale Smart World Sky Arc and elite Trump Residences offer expansive 3 and 4-BHK apartments, alongside other names such as Tulip Purple, Tulip Leaf and OSB Golf Heights. For a buyer, this means two active Smartworld addresses within the same sector, giving the developer's brand, contractor relationships and after-sales teams a working presence in Sector 69 rather than a one-off launch.
Sector 69 sits on SPR — Southern Peripheral Road — in Gurgaon, with links to Golf Course Extension Road, Sohna Road, NH-8 and Dwarka Expressway. Travel time to IGI Airport is estimated at around 25–30 minutes. On the social infrastructure side, schools such as DPS International and St. Xavier's are within close proximity, while hospitals including Medanta and Artemis are a short drive away. Malls such as Raheja Mall and Omaxe Celebration Mall round out the retail and recreation options nearby.
Pricing in the sector has moved meaningfully as new luxury supply has entered. Property prices along SPR have more than doubled in five years, a 125%-plus increase, and within that trend, Smartworld Sky Arc has been tracked as one of the more appreciated projects in the locality, at 6.5% year-on-year. Average sale prices for apartments on the SPR corridor now stand at roughly ₹14,300 per square foot. Looking ahead, a planned metro line extension under the Haryana Mass Rapid Transport Corporation is expected to connect HUDA City Centre to Cyber City along SPR, a development that would tighten Sector 69's link to Gurugram's core commercial districts.
Sector 69 fits a pattern visible across Smartworld's wider Gurugram-Noida portfolio: an early base of low-rise floor developments (Orchard, Gems), followed by a push into high-rise, amenity-dense towers on arterial corridors — Dwarka Expressway with One DXP, Golf Course Road Extension with The Edition, and SPR with Marina Bay and Trump Residences. In 2025 the company also launched Trump Residences Gurgaon in Sector 69, followed by a partnership with ELIE SAAB for a residential project in Noida in 2026. For a buyer evaluating Marina Bay specifically, this sequencing matters: it is one project within a developer that has demonstrated it can execute high-rise, branded and joint-venture luxury housing at scale within a single five-year window, rather than a first attempt at a large-format tower.
